Summer 2025, I worked as a Graphic Design Intern at Veronica Beard in NYC. Throughout this unforgettable experience, I sharpened my skills in Adobe Creative Suite while creating a range of visual assets, including email marketing graphics, paid social advertisements, and in-store visuals. I also collaborated with fellow interns on the final internship project. This role not only deepened my design capabilities but also taught me how to translate a brand’s identity into compelling digital and print content. Below is some of the work I created throughout the summer!
Email Marketing Assets
Email marketing at Veronica Beard has become an essential part of the company, contributing to 25% of e-commerce sales. I designed daily email marketing assets and conducted competitor research to showcase both new and existing products. As a result of my work, audiences experience our clothes in a fun and creative way, leading to increased consumer engagement and sales.
Paid Social Advertisements
Part of my responsibilities as a Graphic Design Intern was to add the “Veronica Beard” logo to our seasonal imagery, which was used for paid social across Instagram, Pinterest, Facebook, and other social media accounts. As a result of my influence, these ads helped increase sales and click rates to our website. To the right are a few examples of paid social from our Pre-Fall and Denim 2025 campaigns!
Paid Search Advertisements
Sale Promotions
Internship Project
During the summer, a group of fellow interns and I created and promoted a fashion collection tailored for women starting their professional careers. The Pre-Fall Collection, “From 17th Street to Coastal Chic,” reflects the influence of Veronica Beard collections combined with our style.
