Kashi Go for Gold.
Creative Campaign
After conducting in-depth research on Kashi Go as a company, I decided that the “Big Idea” for our campaign, Kashi Go for Gold, is to celebrate the spirit of achievement by positioning Kashi as a brand that fuels all aspects of life. This year-long campaign, in partnership with the May 2026 FIFA World Cup, will inspire individuals to reach their full potential. Through a multi-faceted promotional strategy, we aim to connect Kashi Go with everyday, big or small, accomplishments of our audience. By collaborating with world-renowned FIFA soccer players, we aim to amplify Kashi Go’s commitment to health and wellness, crafting an aspirational narrative that inspires all individuals to pursue greatness alongside their favorite athletes.
Print Ads
To announce Kashi Go’s collaboration with the 2026 FIFA world cup, print advertisements will be in sports and lifestyle magazines; Sports Illustrated, Men’s and Women’s Health. The first print ad will feature the iconic FIFA trophy topped with a bowl of Kashi cereal, symbolizing how Kashi Go’s nutritious and sustainable cereal fuels success. The campaign will showcase a blend of World Cup soccer players and everyday active individuals, emphasizing that anyone can achieve their “gold” moments. The tagline Kashi Go “For Gold” Go “Everyday” will inspire consumers to pursue their personal goals, and “Go for Gold,” just like their favorite soccer players.
Social Media
Our campaign is going to kickstart the Instagram challenge #GoForGold, inviting consumers to share their personal “gold” achievements. Our favorite posts will have a chance to win prizes, FIFA merchandise, or be featured on Kashi Go’s Instagram account. With the #GoForGold campaign, we aim to increase consumer engagement and enhance emotional appeal, by rewarding with incentives and a broader campaign reach.
Soccer Cards
To build excitement around the Kashi GO and FIFA World Cup 2026 collaboration, we’re introducing collectible soccer cards inside Kashi GO cereal boxes. These cards will feature various players from the tournament, with the Kashi Go and Fifa logos, allowing soccer and breakfast enthusiasts to enjoy a unique collectible experience. The purpose of these cards is to engage sports fans while bringing home a piece of Kashi GO memorabilia home with them.
Product Placements
We plan to integrate product placements into television series like Grey’s Anatomy and Grown-ish, which primarily target audiences aged 25-34. These shows portray families navigating everyday challenges, resonating with Kashi Go’s core consumer base and emphasizing the brand's connection to real-life experiences.