Kashi Go for Gold.
Our “Big Idea,” Kashi Go for Gold, celebrates achievement by positioning Kashi as the fuel for life’s victories. Partnering with the May 2026 FIFA World Cup, this year-long campaign inspires 25 to 34 year-olds to reach their full potential. Through collaborations with FIFA players, we’ll amplify Kashi Go’s commitment to health and wellness, connecting the brand with everyday accomplishments—big or small.
Social
Soccer Cards
Collectable soccer cards will be included in Kashi cereal boxes to boost consumer engagement and connect fans to their favorite FIFA players.
Product Placements
We plan to integrate product placements into television series like Grey’s Anatomy and Grown-ish, which primarily target audiences aged 25-34. These shows portray families navigating everyday challenges, resonating with Kashi Go’s core consumer base and emphasizing the brand's connection to real-life experiences.