Snack Like a Grownup.
Love Like a Kid.
Goldfish
Print Ads
Print ads will appear in health and lifestyle magazines like REAL SIMPLE, featuring adults enjoying Goldfish in playful ways, such as pouring them into a wine glass. These ads perfectly align with the "Snack Like a Grownup. Love Like a Kid" campaign by blending sophisticated, adult moments with the nostalgic joy of snacking on Goldfish, capturing the campaign's essence of combining maturity with childlike fun.
Goldfish is the go-to nostalgic snack, and the campaign, "Snack Like a Grownup. Love Like a Kid," is all about embracing the joy of adulthood while never letting go of that playful childhood spirit. With this fun twist, Goldfish is encouraging everyone to savor their snacks with a hint of sophistication, while still enjoying them with the same enthusiasm and excitement they had as a kid.Whether it's crunching into a bag at a dinner party or sneaking a few at your desk, Goldfish wants you to experience the best of both worlds—mature snacking meets carefree, nostalgic love. It’s the perfect balance of grown-up charm and childlike wonder, all in one fish-shaped bite!
Billboard
Social Media
The social media campaign will feature relatable visuals, such as fans (like my dad shown above) snacking at a football stadium, along with interactive elements like polls and playful captions. These posts highlight how Goldfish seamlessly fits into adult moments while evoking childlike joy. By combining nostalgia with maturity, the content resonates across social media platforms like Instagram and TikTok, positioning Goldfish as the ultimate snack for all ages.
Goldfish Café Interactive Experience
The pop-up installation of the “Goldfish Café” will allow adults to enjoy playful goldfish pairings, such as Goldfishtails, in a grownup, yet nostalgic setting.